Harry Bott

Harry Bott has written 122 posts

Online Marketing

The Response Lifecycle

The product lifecycle is an important part of sales and marketing strategies and by using a similar methodology it is possible to break down response channels to create a response lifecycle. Introduction A response lifecycle provides an understanding of the advertising response channels users prefer to use when interacting with an organisation.

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Call Tracking

Top five tips on how to increase telephone enquiries

You’re spending a considerable amount of money on marketing but chances are you are unable to pinpoint which area is feeding you the most telephone enquiries. By making a few simple changes to your next marketing campaign, you could dramatically increase your enquiry stream and improve the overall effectiveness in this area.

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Call Handling

The Benefits Of Response Monitoring

It seems like only yesterday that Mediahawk was founded to monitor telephone response from advertising. When we started we found that people found the concept of using different telephone numbers in their advertising as simply ridiculous. Now it is generally accepted practice to gauge advertising and operational effectiveness.

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