Harry Bott

Harry Bott has written 123 posts

Call Tracking

Are You Missing a Link in your Marketing?

With marketing budgets still being cut, marketers have to justify their spend to directors or finance departments. With different marketing campaigns and places to advertise, how can marketers really tell if their advertising campaigns are really working? Today, a lot of emphasis is on website visits, an increase in call volume, and increased sales.

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Integration

Track Calls as Goals in Google Analytics

Now you can track calls as goals when you integrate call tracking with Google Analytics. With a Mediahawk call tracking account, you can track every call and view it as a goal in your Google Analytics account. Monitor every time a call comes in from a PPC advert or organic search using call tracking.

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