The final quarter of the year is always difficult in automotive retail when everything goes quiet and dealers try not to lose the profits they have made throughout the year. As a result, there’s often a downbeat feeling but this year the negativity is worse than normal.Read more
I’ve managed to get two hot topics into one headline! How do you attribute marketing activity whilst ensuring that you do not fail GDPR compliance? At the heart of GDPR is the ability to show clearly what you are doing with personal data and how people can manage their privacy and choices.Read more
Every year the Auto Retail Network (ARN) measures the top 50 car retail websites and top 20 car supermarkets sites and provides a score for the best websites in their annual Website Report. This score is based on how the sites perform on various criteria across desktop, tablet and mobile.Read more
The current on-trend topic is marketing attribution. The holy grail of direct response is linking marketing activity directly to sales activity. Using cookies and integrating user data into tools such as Google Analytics, attribution is easy for digital response, such as web forms or online purchases.Read more
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