Are you missing a crucial piece of data from your marketing response? Integrating call tracking with your Google Analytics account enables you to view telephone conversions alongside online conversions, giving you a more complete view of how your marketing campaigns are performing.
Mediahawk offers the most advanced Analytics integration available, and provides a granular level of detail for advanced tracking.
Benefits of integrating Google Analytics and Mediahawk
Our Google Analytics integration provides you with a better understanding of the interactions that lead to call conversions:
- Easily view which pages generate calls in your Analytics account
- Track every interaction with your campaigns and view phone calls in Analytics
- View custom data about the phone call, such as call length or service number back to Universal Analytics
- Create custom dimensions and metrics to track even more detail in Universal Analytics
- Compare your phone call data to your online activity in your Analytics account
- Customise the information you send to Analytics per number/campaign.
Mediahawk also integrates with AdWords. This enables you to:
- Attribute calls made on AdWords visits to the Ad Groups and Campaigns they were made on.
- Extract Ad Group and Campaign data from AdWords to build new reports in Mediahawk
- Ensure Auto-tagging and Tracking templates are setup for Mediahawk to track correctly
- Send conversions straight to AdWords