Track Phone Calls in Google Analytics & AdWords

Are you missing a crucial piece of data from your marketing response? Integrating call tracking with your Google Analytics account enables you to view telephone conversions alongside online conversions, giving you a more complete view of how your marketing campaigns are performing.

Mediahawk offers the most advanced Analytics integration available, and provides a granular level of detail for advanced tracking.

Integrate Google Analytics with Mediahawk – get started today

Benefits of integrating Google Analytics and Mediahawk

Our Google Analytics integration provides you with a better understanding of the interactions that lead to call conversions:

  • Easily view which pages generate calls in your Analytics account
  • Track every interaction with your campaigns and view phone calls in Analytics
  • View custom data about the phone call, such as call length or service number back to Universal Analytics
  • Create custom dimensions and metrics to track even more detail in Universal Analytics
  • Compare your phone call data to your online activity in your Analytics account
  • Customise the information you send to Analytics per number/campaign.

Google AdWords

Mediahawk also integrates with AdWords. This enables you to:

  • Attribute calls made on AdWords visits to the Ad Groups and Campaigns they were made on.
  • Extract Ad Group and Campaign data from AdWords to build new reports in Mediahawk
  • Ensure Auto-tagging and Tracking templates are setup for Mediahawk to track correctly
  • Send conversions straight to AdWords

Learn more about how Mediahawk integrates with Google Analytics, AdWords, and other Google products.

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Mediahawk Explainer Video

Which campaigns drive phone calls and conversions? Call tracking links sales directly to PPC, organic, social, mobile and offline marketing campaigns.

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