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Analytics

How Finance Marketers Increase Conversion Rates

Often, it’s the simplest solution that leads to a breakthrough. Increasing conversions. It seems easy enough: An engaging, responsive website, compelling USPs, competitive pricing, an all-encompassing marketing strategy… But you’re still not hitting your targets. You need to analyse exactly which channels are generating leads.

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Analytics

SMARTER ANALYTICS: Ad Tags for Call Tracking

Marketers have increasingly more opportunities to create advertising campaigns that leverage different channels at any one time: Product launches, promotions, sales, multivariate tests… the list is endless. You need flexibility to track phone call response from these campaigns – both independently and collectively – and it needs to be simple, quick and accurate.

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