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Analytics

4 Marketing Priorities for 2016

What does 2016 hold in store for marketers? While two-thirds of marketers expect their budgets to grow in 2016, knowing precisely where to invest spend is a difficult decision. Here we share some of your views on where you plan to concentrate marketing efforts in the upcoming year.

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Analytics

How Phone Call Metrics Improve Email Performance

42% of emails are now opened on smartphones. Mobile conversion is increasingly more important than the desktop message. Mobile is well and truly disrupting the marketing ecosystem. But how does this affect your conversion rates? Email marketing software, web analytics tools and CRM systems provide retail marketers with a wealth of data on email performance.

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