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News and blogs

Selling a new automotive brand? Here’s how to build a detailed, accurate customer persona – fast

We recently explored the influx of Chinese car brands into the UK market, and how dealer groups can start capitalising on the…

Mediahawk announces integration with Dealerweb to enhance lead management and data accuracy

Mediahawk is thrilled to announce a first-of-its-kind integration with Dealerweb, a leading automotive enquiry management provider. This collaboration…

Tapping into the Chinese car boom: A dealer’s guide

According to AutoTrader’s The Road to 2030 report, two in five UK car buyers are open to considering a…

3 ways car dealers drive more sales with dynamic call tracking

When you’re investing good money in your prospective buyer’s journey, you need confidence that your approach is delivering strong results and helping…

How automotive dealers use call tracking to boost lead generation

The ZEV mandate means that manufacturers will reduce the number of new sales they make of internal combustion engine (ICE) cars. As…

How call tracking data can help you accelerate your automotive marketing strategy

The automotive sector still very much relies on the phone channel. It’s used at every step, from initial contact to conversion –…

Learning resources

Trends shaping the automotive industry | Autumn 2024 [on-demand webinar]

Watch the on-demand webinar to uncover key automotive marketing trends and learn how to leverage them to boost leads and drive sales.

Automotive trends report: Autumn 2024

In our autumn 2024 edition of the automotive trends report we dive into the key marketing trends for the sector and provide…

Trends shaping the automotive industry | Spring 2024

Discover the latest automotive marketing trends and learn how to leverage this insight to optimise your marketing strategy for better leads and…

Case studies and testimonials

Caffyns | Tom Wickham

"Mediahawk gives us a lot more data than we ever will get from GA4. Looking at actual customer journey's, it's much more…

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Allan Motor Group | Craig Herbet

"Call tracking has helped the business in a number of different ways... it has made a difference already to what the business…

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Birchwood Group | Ryan Boorman

“Our experience with Mediahawk has been really great…constantly checking in with us as a company, making sure that everything is as it…

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Steven Eagell | Chris Hooker

“Call tracking has been transformational for our business. It’s been amazing to compare the different channels that we have…to see how each…

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Dick Lovett

How Dick Lovett made marketing attribution and lead management woes a thing of the past

Platinum Wave Campers

How Mediahawk helped Platinum Wave Campers better understand where leads are coming from, improve sales processes, and automate phone call data entry.

Latest event

Webinar

Key marketing trends for automotive: Spring 2025

Join Harry Bott for an exclusive webinar. From boosting enquiries to driving more sales, learn practical ways to refine your strategy and improve performance across the board. Turn insights into action with:

Expert commentary
Real-world examples, and the
Opportunity to ask questions

This session is designed to help you reach the right audience more effectively and efficiently.