Mediahawk launch sales tracking |
| 06-08-2009 |
| Mediahawk, the marketing technology company, has launched an ROI calculator specifically to measure the success of marketing campaigns. This feature links seamlessly with an existing sales database, to enable you to track every lead generated from advertising that has resulted in a sale. At a time when budgets are being cut, this tool will help justify the spend on marketing and enable better use of tactical marketing.
“We have been using the sales tracking system to help us understand the ROI we get from our advertising spend. It has provided us with some extremely valuable insights and is helping us to make some very important decisions on current and future marketing investments.” Dino Dichello, Divisional Marketing Manager, Inchcape Retail Group Ltd Making a judgement on which adverts to spend when the budget is tight is always a difficult task and this feature will allow that process to become much simpler. The key benefit will come from being able to increase spend on the most profitable advertising by cutting out what hasn’t worked. On the whole, when budgets are affected, it will save money without impacting on important lead sources. The team at Mediahawk currently monitor advertising enquiry levels for medium to large organisations in the UK. After working closely with them for many years there are always areas of improvement to the system that can be made, this is why the ROI feature has been developed. It is extremely worthwhile to know and understand which advertising generates enquiries as that is at the heart of any successful marketing budget. The next natural step has now been taken with the sales tracker tool that will help dealers make important decisions at a time when every penny spent on marketing has to be justified. |
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