Call tracking to aid marketing budget planning |
| 02-06-2009 |
| Call tracking can help the marketer plan a budget more effectively. The allocation of unique telephone numbers to specific marketing projects as a call to action will help to save money spent on wasted advertising. If a direct mail campaign is to be sent in conjuction with an email campaign with a website being used as a landing area, how would you accurately measure the number of calls coming in responding to the direct mail, the email or the website. The likely scenario is that the enquiries would be grouped together as coming from the website leaving you with a confused picture of your marketing success.
If 0845, 0844 or geographic telephone numbers have been used, the calls can be logged against each campaign, giving you a clearer picture of the success of your campaign. For example, if you received the most number of calls from the direct mail campaign and the email campaign response was lower, you know not to invest quite so much in the email campaign next time. Call tracking works to help you save money on marketing and as such is a sure fire way to avoid a big budget cut as you will be using it in the most profitable way. |
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