Call recording can save your marriage |
| 17-12-2008 |
Have you ever thought that Google search queries throw up some strange requests? Searching on Google is always interesting as it often comes up with some websites that have nothing to do with your search unless you are really specific. Not necessarily the answer you were looking for, but nevertheless it always gives you every conceivable possibility – which can of course be helpful as well as entertaining. When promoting our latest product, Call Recording, we had a look at the website stats and came across the search query: "cheating wives how to record phone calls". When we were planning the campaign, there was never the intention to break into the marriage guidance market, but maybe there’s an opportunity we wouldn’t have considered before! Looking at search queries can and have become a great way to discover what people are searching for. Finding out about buying habits and getting inside the mind of the customer has become an essential pastime of the modern marketer as it is essential to discover what keywords are being used to find the products and services you wish to sell. Keyword analysis is a vital activity prior to any pay per click or natural search campaign and the most obvious and popular keywords are not always the ones that will bring the right visitors to your site. |
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