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"We can track call volumes to ensure that we are investing in direct response media that works."

Keith Prowse Events

Website call tracking - track your PPC callers

Website call tracking is fast becoming the must have analytics suite for tracking telephone calls made directly from your website. The visitors are tracked using dynamic code inserted into your site that will display a different telephone number everytime a visitor comes through from either a PPC advert, a search made on Google or other engine, social media activity, online advertising or a direct visit. Once the visitor is on your web site, they are allocated a unique telephone number. As soon as they call the number their stats will be recorded for you to view through online managment reports. The location, duration, time,date and even number of rings will all be recorded for you to analyse.

When you have the information you need to look at the web visitors that contact you via telephone, you can go much deeper into the customer journey prior to and after they reach your website. You may have previously looked at online stats and come to the conclusion that ppc advertising wasn't providing you with a significant number of leads. With website call tracking you can identify more accurately that a proportion of the telephone calls coming in can be attributed to ppc advertising and therefore, this activity can be increased during periods of higher activity to maximise the number of calls your organisation will receive.

Website call tracking can give you a much clearer picture of how your marketing is working:

1. Identify which advertising drives visitors that call to your web site

2. Discover the location of your callers

3. Find out if social media encourages callers from your website

4. Build a full picture of your web visitors that call using website call tracking data

5. Eliminate missed or engaged calls from your organisation

6. Listen to your calls and improve the sales process as a result

Website call tracking gives the busy marketer the tools to predict the success of specific advertising campaigns. If PPC advertising is providing a stream of telephone enquiries to your business, the marketer needs to know in order to reflect this in planning for future campaigns. Without website call tracking you are not getting the whole picture.

For more information on website call tracking call 0844 243 5888.

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