Tactical Marketing - five tips to help you stay in front

Marketing tactically is a sure fire way to stay in front of your competitors. How is it possible to ensure your marketing messages will generate the desired response at short notice?

If your sales need a lift or your web site needs a boost in traffic, what is your plan of action? Read our list of five tactical marketing tips to help you hit the mark every time.

1. Look back in time

Always look historically at what advertising has been a success. Check the enquiry levels and find out which of those enquiries went on to form a sale. Using call tracking can help provide accurate data on how many calls a particular campaign has generated as well as sales information.

2. Create good offers

If your organisation needs a sales boost, think of special offers and incentives that will draw in new business. Promote these offers through marketing channels that you are sure will give your sales a lift. If you use a call tracking system set it up to capture vital data on the calls you get, the location of the caller, keyword information and missed call alerts.

3. Overhaul your sales process

If the level of enquiries you get is high but the sales are low, you may need to look at how your sales process is affecting your bottom line. Using call recording you can listen to telephone sales conversations and find out why they are not converting. If as an organisation you are better at converting leads online, it may be that some telephone training may be needed to capture those vital sales calls.

4. Market locally

If you normally target a national market, try segmenting your data to target into specific local areas. Add a local call tracking telephone number to each advert and monitor the responses.

5. Increase your profile without upping the budget

With the knowledge gained from using call tracking to monitor sales calls generated from advertising, you will find it easier to increase enquiries without additional spending. Find out what were the peak response times and focus your budget here, cancelling out the quieter periods. Do the same with days of the week and identify any missed call periods so all calls get answered.

If you haven’t already got a call tracking system in place, find out more about how it could help your organisation.

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