Google launch call tracking for AdWords campaigns

Pay per click and other online advertising generates a large number of inbound telephone enquiries. PPC advertisers don't realise this as they are not using call tracking in the same way as they use web analytics to track online enquiries.

As the leading supplier of call tracking services in the UK, Mediahawk has been monitoring the inbound telephone enquiries of our business clients across all forms of advertising for the last eight years. Call tracking is the art of allocating a specific telephone number to advertising to enable it to be tracked and supply data on how many calls the advert received. If a business runs multi-channel advertising campaigns such as pay per click, billboard, press or online advertising in directories for example, adding a telephone number to each of these mediums will capture every call the comes in as a direct result of publishing that advert. 

Having the understanding of which adverts make the telephone ring is a vital tool in any good marketers armoury. Call tracking will enable you to identify the most successful adverts as well as help you discover seasonal peaks and also find out if your callers are getting through to you. The visibility call tracking can provide will revolutionise your decision making process and increase your ROI as you will be able to support your highest performing adverts and make tactical changes to your advertising.

The visibility call tracking can provide will revolutionise your decision making process and increase your ROI from advertising.

Google have realised that adding a call tracking feature will provide their clients with the transparency that will encourage them to advertise more. The reason for this is that it seems that certain adverts generate more telephone enquiries than online ones but at the moment because clients aren't tracking the adverts for telephone calls, this data is getting missed. 

Try website call tracking from Mediahawk free for 6 weeks. We will give you 2 08 numbers to track and record so you can see for yourself why call tracking is an essential part of any marketing operation.

To get more information on our call tracking services please fill out this form.

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