Google Analytics Integration

Why choose Google Integration?

Do you want one login to see your PPC, Web and Telephone statistics? Do you want to combine two great informative web tools integrated for quick, easy access to view and measure online and offline traffic? Would you like to be able to monitor how successful marketing strategies are for generating telephone enquiries?

• Google Analytics - shows you how many people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.
• Mediahawk Call Tracking – Monitoring inbound telephone calls through 08 numbers and Local presence numbers on advertising and marketing strategies. View total calls, Ineffective and Effective calls.

Mediahawk have just answered your questions and have just made your life that little bit easier by integrating Google analytics with telephone statistics. Just one set of login details to all the information you need for successful analysis.

How to Feed Mediahawk into Analytics

Three simple steps to save you time, money and to give you the opportunity to be able to test and track the traffic sources that are generating telephone calls along side your website statistics.

1. Integrate Mediahawk into Analytics
2. View Statistics
3. Filter Statistics

1. Integrate Mediahawk into Analytics.

If you are signed up with Mediahawk you will see a new tab called 'Google Analytics', here you will need to complete the following:

This table appears for you to fill out:

b) You will need to add your Analytics account ID which is shown to you when you subscribe to the Analytics programme. Simply copy/paste the ID (starting with UA -) of the analytics account you would like Mediahawk call stats to show.

c) Fill in the descriptions as shown and save

That's it done; your stats will start to appear in your Google Analytics account.

2. Viewing Stats

You now have the option to view online, offline and call statistics together or separately. As default all stats will be combined but you have the following two methods to view your telephone statistics only.

a) To view your call data only on analytics click Content > Event Tracking which can be found on the left hand side of the page.
Or
b) Select Phone Stats and uncheck All Visits under the Advanced Segments which will show Phone only.

Here you can view individual number statistics.

3. Filtering Stats.

You can filter out the phone stats in analytics as well as being able to see phone stats alongside all other stats. To do so you need to create an advanced segment as follows:

a) My Customisations (left side of page) > Advanced Segments > Create new customised segment.
b) Under Dimensions box click Traffic Sources > find the source you need to filter in this case Medium > drag and place in the 'dimension or metric box' > this then brings up two other boxes leave as 'matches exactly' > Choose the value Phone.
c) Name your segment i.e. Phone Stats > Create Segment.

When you now view the reporting you have the option to either filter phone stats out completely or alongside the other Analytics stats by clicking on Advanced Segments – All Visits (Top right corner of page as below)

This shows a selection of default segments and customised segments > select ‘All Visits’ and your customised segment i.e. 'Phone Stats' > Apply > Report then shows stats separately.

Why use Google Integration?

Integrating analytics with Mediahawk not only provides you with useful information that helps identify which marketing strategy is working for you and your business, It is also quick and easy to set up, saves you time collating information for reporting purposes and you are able to customise how you view, report and measure your traffic information.

To sign up or find out more about Google Integration - please call us on 0845 243 5880 or get a quote.

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