latest news and views

Here are the latest news and views articles from Mediahawk. Just click on the title to see the whole article.

	How to increase sales conversions over the telephone
	There is no point in spending thousands of pounds on advertising campaigns to generate sales calls if the conversion is not managed effectively. In this article, we look at how to put in place some simple processes to improve telephone sales effectiveness.
	56% of companies not measuring their response to marketing
	It has been found that 56% of companies rate their marketing measurement capability as non-existent or basic. In this article I will look at some of the key steps to putting in some marketing measurement to stop you being one of the 56%.
	Which online marketing campaigns are driving telephone calls
	In this article we will be looking at how using call tracking can offer a more accurate solution to finding out the ROI from online marketing campaigns.
	Five quick tips: How to hone your next marketing campaign
	Read these five quick tips to make changes to your next marketing campaign using your previous campaign results. Work more tactically to increase the number of leads you generate and drive more sales without spending more money.
	Trackable Local Telephone Numbers
	Trackable local numbers help you to market your business more effectively and spread your reach into a new location. If you advertise with yellow pages, local press or other online directories aimed at your market, featuring a local area telephone number will give your potential customers a reason to call you rather than a business operating nationally.
	Plugging the response gap
	How measuring the offline response to advertising can help improve ROI. Monitoring the traffic from email marketing and referrals to your website is relatively simple. The major hurdle for the majority of marketers is measuring the offline responses to online activity.