mediahawk news and views archive
 | Direct mail is dead…long live direct mail? |
| Rumour has it that direct mail is dead. It hasn't died, simply changed tactics and here is a list of five useful tips to use direct mail to support your online strategy and dramatically improve your results. | |
 | Eleven top tips to kick-start your digital strategy |
| Whilst traditional marketing methods such as direct mail and print advertising are seeing a decline, digital marketing is taking on the baton with as many as 70% of consumers searching online to find their products and services. | |
 | Plugging the response gap |
| How measuring the offline response to advertising can help improve ROI. Monitoring the traffic from email marketing and referrals to your website is relatively simple. The major hurdle for the majority of marketers is measuring the offline responses to online activity. | |
 | Website design team dust off their Santa suits for Charity |
| Two of the web design team at Mediahawk based in Olney will be running to raise money for the Keech Cottage Children’s Hospice. Kelly Edwards and Kerry Mikeli both from Mediahawk will be running 5k dressed in Santa outfits in the 5k Santa Run on the 6th December 2009. | |
| Tools to help you Improve Marketing Effectiveness |
| In the current environment it’s essential to have the right tools to support calculated marketing activity such as response monitoring, call recording , CRM and email marketing programs. | |
 | Internet Marketing Seminars |
| Mediahawk hold regular marketing seminars giving valuable advice and insight on getting the most from your marketing budget. For a list of seminars taking place in 2010 visit the seminar page. | |
| A £1.00 service today keeps the AA Away! |
| The birth of the £1.00 service is about to be reality. Service pricing is time bared in that you cannot make money from bays that were not filled yesterday. As a result service directors should look to other industries such as hotels and airlines who also operate in time sensitive markets and utilise their ideas on dynamic pricing. In this article, I will look at using dynamic pricing as a way of filling your service departments and some of the issues you need to address when looking at implementing a dynamic pricing policy. | |
 | Mediahawk Reaches the Final of Prestigious Business Awards |
| Mediahawk has reached the final of the Business Excellence Awards. Nominated in the category 'Business Innovation' for sales tracking; Mediahawk beat over 100 entrants to be shortlisted in this important category. | |
 | Maximise your marketing budget: It’s all in a number |
| In these challenging times, all businesses have to make rapid decisions to protect themselves from vulnerability and loss of assets. This usually involves significant cost cutting and one of the first areas to come under scrutiny is the marketing budget. Never has it been more important to understand what marketing brings in the most response. | |
 | Top five tips on how to improve your marketing ROI |
| Marketing tactically has reached the forefront this year as customer buying habits have changed dramatically. More than ever before your marketing has to be proactive as well as responding to current and future trends. Outlined in this article are tips and ideas on how to hone your marketing activity to dramatically improve the return on investment. | |
 | Pay Per Click (PPC) versus Natural Search on Google |
| How does your website get found in amongst the millions of others battling for exposure? There are two main ways to capture leads online and they consist of having a pay per click advertising campaign or appearing in the top five pages of the main three search engines. This article discusses the pros and cons of using PPC versus organic search and which of the two gives you a better return on investment. | |
| Mediahawk launch sales tracking |
| Mediahawk, the multi-channel marketing technology company, has launched an sales tracking feature specifically for the multi-channel marketer. This feature seamlessly links up with your sales database, to provide a clear picture of which marketing activity has generated the most sales. The return on investment can be clearly identified by using the data that has been generated and therefore the marketing decision making process can be made far simpler. | |
 | Due Diligence on Web Projects |
| Your website is one of the most important elements involved in marketing your business. The internet is now considered to be the place to shop, replacing more traditional advertising routes such as print advertising. To this end the website that reflects your business should be carefully considered and planned to ensure that it works hard to bring in the enquiries you need in a very crowded sector. | |
| New! Trackable Local Telephone Numbers |
| Trackable local numbers help you to market your business more effectively and spread your reach into a new location. If you advertise with yellow pages, local press or other online directories aimed at your market, featuring a local area telephone number will give your potential customers a reason to call you rather than a business operating nationally. | |
| Call tracking to aid marketing budget planning |
| Call tracking can help the marketer plan a budget more effectively. The allocation of unique telephone numbers to specific marketing projects as a call to action will help to save money spent on wasted advertising. If a direct mail campaign is to be sent in conjuction with an email campaign with a website being used as a landing area, how would you accurately measure the number of calls coming in responding to the direct mail, the email or the website. The likely scenario is that the enquiries would be grouped together as coming from the website leaving you with a confused picture of your marketing success. | |
| Ten tips for increasing response rates |
| These tips will help you to increase response as well as capture valuable information about the source of your enquiries and how you are handling them. This method will help you to not only identify which advertising is generating the best response; it will tell you how much it cost to get a lead from each form of marketing. | |
| Call Tracking - Marketing when the budget has been cut |
| Marketing in a downturn can be a frustrating exercise. If your budget has been cut you need to look at where your enquiries are coming from. With an effective call tracking system in place you will be able to see clearly how many calls were generated from your last press campaign, direct mail or email campaign. If your website brings in the most enquiries, you will be able to clearly see this from the stats and call volumes. | |
| Why marketing measurement is more important in a downturn |
| Many businesses are using multi-channel marketing initiatives to drive online traffic and telephone enquiries to their business. During a downturn there is a danger that the cost attached to many forms of direct marketing becomes less appealing as the ROI decreases, therefore making it unsustainable as a direct marketing option. This article will investigate how improvements to the return on investment from multi-channel marketing can be made by simply using a tried and tested formula to avoid the culling of certain channels that have previously brought regular footfall to a brand. | |
 | Top Ten Tips: How to improve call handling |
| When money has been spent on marketing a business it is vital to be prepared for the response. If the inbound enquiries are not handled in the right way, the money spent on marketing will undoubtedly go to waste. | |
| Mediahawk feature in Travel Trade Gazette |
| Mediahawk has recently been featured in the Travel Trade Gazette. The article explains that by spending a little time and money on creating a strong website will pay dividends in the long term. Mediahawk created the Giles Travel website and in doing so they increase the enquiry levels, therefore improving the position of luxury and business travel website in the market place. | |
| Institute of the Motor Industry Magazine Features Mediahawk |
| The IMI has featured Mediahawk in an article about customer management. | |
 | Improve your Google Visibility and Increase Traffic |
| Search engines play a vital role in the promotion of your business online. Their job is to provide a list of the most relevant, informative websites in response to a search request. If your site meets the criteria it could appear on page one, if it doesn’t it may fail to appear at all. | |
| AM Online feature Mediahawk |
| Mediahawk has recently been featured in the automotive trade publication; AM. The two articles focus upon how it is essential to target your marketing activity during a recession. Tracking results and identifying what marketing isn't performing is the first step in saving money and directing your marketing efforts to the areas that bring in the best results. | |
| Coventry Motor Group talk about Call Recording |
| Response Monitoring and Call Recording for an Automotive Retailer Coventry Motor Group needed to gain a clearer understanding of what aspects of marketing was and wasn’t working. They currently use the internet and their website to promote the business. It has been important for them to gain an awareness of what calls have come in as a result of these marketing efforts as the market is constantly changing. It means that alterations can be made instantly to a campaign that hasn’t been working, therefore saving money and keeping the enquiry levels consistent. | |
| Internet Marketing Seminar |
| Internet Marketing Seminar - Increase your online revenue | |
| Telephone Training – Ten Instant Tips |
| Take the time to perfect your enquiry handling skills and reap the benefits. Whether it’s upselling or simply improving the close rates for your organisation, these tips will help to improve your skills and increase sales as a result. | |
| Your 2009 Marketing to do list |
| During busy periods it’s hard to focus on marketing but when things go quiet you’ll wish you had. It’s a bit like having money in the bank, so keep a constant presence up and try new things to see how they work in your particular market. Here's a list of marketing activities to try in 2009. | |
| Call recording can save your marriage |
| Have you ever thought that Google search queries throw up some strange requests. Searching on Google is always interesting as it often comes up with some websites that have nothing to do with your search unless you are really specific. | |
| Maximise your marketing budget: It’s all in a number |
| If you track your responses using the management information that comes from your telephone number you can focus your marketing spend far more effectively. In this article we look at how you can use the humble telephone number to improve your marketing and operational effectiveness. | |
| Make use of our facilities by booking our boardroom |
| Mediahawk has a recently refurbished boardroom that is now available to hire on a daily or half daily basis. | |
| Mediahawk Customer Survey 2008 |
| We recently surveyed over 1000 customers asking them about our customer service and 97.9% said they would recommend our services. | |
| Price Comparison and Positioning in Your Market Place |
| Finding your position in the market place is the key to competing successfully in today’s price lead market. Identify your competitors and enter the arena with an army of insider knowledge and understanding of exactly where you want to be. Know your opponent and be ready to rise above the price war with well executed branding, extensive customer insight and most importantly the confidence to compete against businesses that are willing to sell for less than you. | |
 | Will 2010 be the year of the £1.00 service? |
| The year of the £1.00 service is almost upon us. Service pricing is time dependant in that you cannot make money from bays that were not filled yesterday. As a result service directors should look to other industries such as hotels and airlines that also operate in time dependant markets and utilise their ideas on dynamic pricing. | |
| Getting the most out of every sales enquiry |
| Call recording can be used to monitor the effectiveness of advertising campaigns and ensure that the response you get will be handled successfully. By recording the calls coming into the organisation that are made in response to a campaign you can not only measure the success of the advertisement in bringing in new leads, but also right through to the sales process that begins when a customer responds to the campaign. | |
| Call Recording |
| Maximise sales opportunities and build client relationships with better call handling. Being able to listen to calls coming in as a training exercise will give you the benefit of knowing which areas need attention and offer you and your staff a clear goal to aim for with each call. | |
| Next FREE Website Marketing Seminar |
| Getting the most out of the Internet. 13th August 2008 9.30 onwards with the opportunity to choose a morning or afternoon slot. | |
| The benefits of Response Monitoring |
| In this brief we take a look back at the growth in response monitoring and the benefits it provides to companies that introduce it. In an ever more competitive world these benefits can be significant both financially and operationally. | |
| Using the Internet to Ensure Price Competitiveness |
| A suitable pricing strategy is vital to companies that are using the internet as a key channel for selling their products or services. | |
| How Is Your Response? |
| We all work hard at putting together marketing plans to generate response, but is this hard work wasted due to our inability to act effectively on the response generated? | |
| Software Tool Expected to Revolutionise Retail Pricing |
| A method of extracting price-sensitive data from websites is set to revolutionise pricing by allowing retailers to adjust their prices on a daily basis to increase their market share ... | |
| Men like to make a 'wee' phone call |
| Men can multitask after all, as new research finds they can store numbers in their mobile phone with one hand whilst peeing with the other one... | |
| Budget and Response Mismatch |
| Companies typically spend up to half of their marketing budgets on traditional media to generate only 10-20 per cent of their response, and a much smaller amount on online media which generates up to 50 per cent of their response ... | |
| August 2007 Customer Survey Results!! |
| Here is what our customers have to say about the Mediahawk experience | |
| Focus Your Web Project |
| Diving head first into a web project, usually results in a final product which is short of the mark, less needed and less relevant. You need to consider the different ingredients of your project ... | |
| Mediahawk at the IDMF |
| Mediahawk have just been exhibiting at the IDMF - and very nice it was too... | |
| Direct Marketing - Moneyweek Case Study |
| This case study shows how Moneyweek magazine has been using direct response marketing techniques, monitored by Mediahawk, to increase subscriber numbers, and reduce customer churn by improving customer service levels ... | |
| Media Recession or Structural Change? |
| Whilst there will be an upturn in media spend - will advertisers spend with media owners and agencies or will this extra spend be kept in house by the advertisers as they contact customers through more direct channels ... | |
| Changing Marketing Tactics |
| Its interesting to look at how clients are changing their marketing tactics, and in this article, through conversation with our clients, we’ve pulled together some of their current thinking... | |
| Advertising Response Accountability |
| As markets become tougher, the issue of marketing accountability has risen up the agenda. This article looks at why accountability is important and different ways of tracking response across different response methods ... | |
| The Response Lifecycle |
| The product lifecycle is an important part of sales and marketing strategies and by using a similar methodology it is possible to break down response channels to create a 'Response Lifecycle' .... | |
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