case studies / dealer effectiveness for a car company

The requirement
A fast growing car company has re-launched its web site for its dealers and wants to monitor much enquiry this generates. It is also important for them to know how its dealers are responding to the enquiries. Mediahawk have provided a new, different telephone number for each dealership. Using the Mediahawk monitoring tools, the manufacturer can see that they are generating thousands of phone calls to their dealer network and on a daily basis can see which dealers look after the calls most effectively.

The results
All the client's Business Development Managers provide their dealers with up to date, accurate data on how they are performing on the calls. All the reporting is seen across the organisation and as a result has emphasised the importance of the internet in their overall strategy going forward.

Mediahawk has become one of the key tools they have for helping them raise their dealer standards and customer service.

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Read more about response monitoring from Mediahawk.