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	New! Trackable Local Telephone Numbers.
	Trackable local numbers help you to market your business more effectively and spread your reach into a new location. If you advertise with yellow pages, local press or other online directories aimed at your market, featuring a local area telephone number will give your potential customers a reason to call you rather than a business operating nationally.
	Call tracking to aid marketing budget planning
	Call tracking can help the marketer plan a budget more effectively. The allocation of unique telephone numbers to specific marketing projects as a call to action will help to save money spent on wasted advertising. If a direct mail campaign is to be sent in conjuction with an email campaign with a website being used as a landing area, how would you accurately measure the number of calls coming in responding to the direct mail, the email or the website. The likely scenario is that the enquiries would be grouped together as coming from the website leaving you with a confused picture of your marketing success.
	Ten tips for increasing response rates
	These tips will help you to increase response as well as capture valuable information about the source of your enquiries and how you are handling them. This method will help you to not only identify which advertising is generating the best response; it will tell you how much it cost to get a lead from each form of marketing.
	Call Tracking - Marketing when the budget has been cut
	Marketing in a downturn can be a frustrating exercise. If your budget has been cut you need to look at where your enquiries are coming from. With an effective call tracking system in place you will be able to see clearly how many calls were generated from your last press campaign, direct mail or email campaign. If your website brings in the most enquiries, you will be able to clearly see this from the stats and call volumes.
	Why marketing measurement is more important in a downturn
	Many businesses are using multi-channel marketing initiatives to drive online traffic and telephone enquiries to their business. During a downturn there is a danger that the cost attached to many forms of direct marketing becomes less appealing as the ROI decreases, therefore making it unsustainable as a direct marketing option. This article will investigate how improvements to the return on investment from multi-channel marketing can be made by simply using a tried and tested formula to avoid the culling of certain channels that have previously brought regular footfall to a brand.
	Top Ten Tips: How to improve call handling
	When money has been spent on marketing a business it is vital to be prepared for the response. If the inbound enquiries are not handled in the right way, the money spent on marketing will undoubtedly go to waste.
	Improve your Google Visibility and Increase Traffic
	Search engines play a vital role in the promotion of your business online. Their job is to provide a list of the most relevant, informative websites in response to a search request. If your site meets the criteria it could appear on page one, if it doesn’t it may fail to appear at all.
	Telephone Training – Ten Instant Tips
	Take the time to perfect your enquiry handling skills and reap the benefits. Whether it’s upselling or simply improving the close rates for your organisation, these tips will help to improve your skills and increase sales as a result.
	Your 2009 Marketing to do list
	During busy periods it’s hard to focus on marketing but when things go quiet you’ll wish you had. It’s a bit like having money in the bank, so keep a constant presence up and try new things to see how they work in your particular market. Here's a list of marketing activities to try in 2009.
	Maximise your marketing budget: It’s all in a number
	If you track your responses using the management information that comes from your telephone number you can focus your marketing spend far more effectively. In this article we look at how you can use the humble telephone number to improve your marketing and operational effectiveness.
	Price Comparison and Positioning in Your Market Place
	Finding your position in the market place is the key to competing successfully in today’s price lead market. Identify your competitors and enter the arena with an army of insider knowledge and understanding of exactly where you want to be. Know your opponent and be ready to rise above the price war with well executed branding, extensive customer insight and most importantly the confidence to compete against businesses that are willing to sell for less than you.
	Getting the most out of every sales enquiry
	Call recording can be used to monitor the effectiveness of advertising campaigns and ensure that the response you get will be handled successfully. By recording the calls coming into the organisation that are made in response to a campaign you can not only measure the success of the advertisement in bringing in new leads, but also right through to the sales process that begins when a customer responds to the campaign.
	Call Recording
	Maximise sales opportunities and build client relationships with better call handling. Being able to listen to calls coming in as a training exercise will give you the benefit of knowing which areas need attention and offer you and your staff a clear goal to aim for with each call.
	The benefits of Response Monitoring
	In this brief we take a look back at the growth in response monitoring and the benefits it provides to companies that introduce it. In an ever more competitive world these benefits can be significant both financially and operationally.
	Using the Internet to Ensure Price Competitiveness
	A suitable pricing strategy is vital to companies that are using the internet as a key channel for selling their products or services.
	How Is Your Response?
	We all work hard at putting together marketing plans to generate response, but is this hard work wasted due to our inability to act effectively on the response generated?
	Budget and Response Mismatch
	Companies typically spend up to half of their marketing budgets on traditional media to generate only 10-20 per cent of their response, and a much smaller amount on online media which generates up to 50 per cent of their response ...
	Focus Your Web Project
	Diving head first into a web project, usually results in a final product which is short of the mark, less needed and less relevant. You need to consider the different ingredients of your project ...
	Direct Marketing - Moneyweek Case Study
	This case study shows how Moneyweek magazine has been using direct response marketing techniques, monitored by Mediahawk, to increase subscriber numbers, and reduce customer churn by improving customer service levels ...
	Media Recession or Structural Change?
	Whilst there will be an upturn in media spend - will advertisers spend with media owners and agencies or will this extra spend be kept in house by the advertisers as they contact customers through more direct channels ...
	Changing Marketing Tactics
	Its interesting to look at how clients are changing their marketing tactics, and in this article, through conversation with our clients, we’ve pulled together some of their current thinking...
	Advertising Response Accountability
	As markets become tougher, the issue of marketing accountability has risen up the agenda. This article looks at why accountability is important and different ways of tracking response across different response methods ...
	The Response Lifecycle
	The product lifecycle is an important part of sales and marketing strategies and by using a similar methodology it is possible to break down response channels to create a 'Response Lifecycle' ....

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