Ticket Sales For A Large Consumer Event

The requirement

A large consumer car show required 5 different numbers to monitor response from their different advertising channels when selling tickets. To cater for the fluctuating enquiry levels, they wanted to use two different ticketing agencies: one to take the bulk of enquiries, the other to take overflow and calls out of office hours. Due to the size of the event they did not want to use one of the large ticketing agencies, as they wanted to avoid being caught up in the "Robbie Williams effect" - which can happen when a ticketing agency launches a big show and gets overwhelmed with calls.

Mediahawk provided 5 'golden numbers' to help generate maximum response. At a network level we created a seamless call overflow between the two call centres so that users were unaware of the calls being diverted

The results

On a daily basis, the event company could see their enquiry levels and how each box office was performing. With the two call centres, the event company only paid for the calls they needed whilst being reassured that all their enquires were being covered.

Ring us now on 0844 243 5888 so that we can work on your own solution.

Read more about call tracking from Mediahawk.

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