The requirement
A large business to business company set up a mail order operation and did not want to invest in expensive call centre technology. They required Mediahawk's numbers to give them intelligent reporting so that they knew how many calls they were receiving and how they were answering those calls.
The results
From day one, the company could see their enquiry levels from each mailing. As the company has grown, the data has enabled them to plan the appropriate capacity levels for their staff. Furthermore through the intelligent use of network level voicemail they have ensured that when there are peak calls they can get customers to call back later.
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Read more about call tracking from Mediahawk.