The Rise in Social Media…But What Does It Mean To Marketers?

Over the last few weeks I have been engaging our social media campaign here at Mediahawk and it’s got me asking to myself, “how many people are actually using social media sites such as Twitter, Facebook and linkedin?”
Whether its from a marketing perspective or its purely for personal use one in nine of us in the world are regularly logging into Facebook. Facebook has over 600 million users with people like you and me spending 700 billion minutes per month using the site. 250 million people alone are accessing the site through their mobile devices.
Twitter is also dramatically on the rise with an average 500,000 more users joining the site every day and tweeting on average 190 million times a day!
With figures like these its easy to see that social media is increasingly becoming an important part of the marketing mix. With so many users it really isnt something that marketers should be missing out on.
The 2011 Social Media Marketing Industry Report, is an annual report surveying marketers about the role and application of social media in marketing. 2011′s report surveyed more than 3,300 marketers and came out with some very interesting results including:
1. 90% of Marketers indicated that social media is important for their business.
2. Only one-third of social media marketers want to know how to monitor and measure the return of investment of social media.
3. 58% of marketers use social media for 6 hours or more each week.
4. 77% of marketers plan on increasing their use of YouTube and video marketing in 2011.
5. 70% of marketers want to learn more about Facebook.
Please click on this link to view the entire report: 2011 Social Media Marketing Industry Report
Later this week I shall be exploring in more detail the facts and figures that relate to all things social media, how social media is linked to the way we market our products/services and in particularly how Mediahawk can form an important part of this marketing mix.
Keep looking on here for updates and feel free to leave your comments!
If you are not already doing so please follow Mediahawk on twitter @mediahawk and like our facebook page!
Laura Baxter

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