Marketing

Why Leading Healthcare Providers Track Inbound Calls

The phone is the first choice for customers contacting a healthcare provider. With call tracking, marketing managers can understand exactly what prompted each person to pick up the phone. Web, mobile, social: new technologies have changed the way patients, customers and clients hear about, and get in touch with healthcare organisations.

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Marketing

The Power of Referral Marketing

Word of mouth is the most powerful marketing tool for professional services such as solicitors and financial advisors. It’s one of the most cost-effective and trusted ways to win new business. Referral traffic is higher quality than search engine traffic and twice as likely to convert.

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