Analytics

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Analytics

Making Marketing Accountable

It remains to be seen whether the news that McDonald’s has engaged Omnicom on a performance-based deal is going to encourage more brands to follow suit. Results matter to all marketers. It’s critical that you never lose sight of your main goal to drive sales.

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Analytics

Using Your IVR to Categorise Inbound Calls

“Please push 1 for sales, 2 for customer services…” As part of the telephone experience, callers will often hear recordings similar to this. This Interactive Voice Response (IVR) is used to route the caller efficiently to the relevant department, enhancing their experience.

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