Call Tracking Software

The internet is constantly expanding and alongside this so is competition for business. Whatever industry you are in it is essential to maximise ROI by installing the correct call tracking software to allow you to build the amount of leads and sales generated by your marketing campaign. At Mediahawk we are the nation’s leading name in visitor call tracking, offering a wide and thorough service to provide clients of all kinds with the opportunity to identify where their enquiries come from. Put simply it allows you to increase your marketing whilst cutting back on advertising costs.

Call Analytics

Whether you opt for an organic or paid search approach, call tracking is vitally important to any business, allowing you to increase your conversion rates, arguably the most significant aim of any online marketing effort. The valuable insight that call analytics provide can display to you clearly and simply which actions results in phone calls to your firm. As anyone who runs their own business will know, every minute is precious and this allows you to eliminate ineffective methods that waste money and time. One of the priorities of any business operating online is to make the most of each opportunity. However, it is impossible to make yourself available 24 hours a day. Our software can provide your business with phone call data, so your staff can quickly follow up any missed calls, and you won’t lose any potential leads.

Visitor Call Tracking

Since 2010 we have also expanded our services to include call recording. Our call analytics allow you to monitor as many inbound and outbound calls as you feel is necessary. Call recording, whether for PPC or SEO marketing, can help make dramatic improvements to how you and your staff handle your calls, boosting customer satisfaction immeasurably. Sometimes the smallest changes can make a big difference to how your audience perceives you. Call tracking software lends itself particularly well to the paid search arena. Through displaying how many calls and visitors are generated from keywords, you will gain the opportunity to adapt these search terms accordingly, eliminating from or adding to your selection to increase the amount of calls you receive from advertising. It goes without saying therefore, that call tracking software provides you with the one of the most accurate displays of how and where you should be distributing your budget.